A refined brand and web refresh for a long-standing Melbourne wine bar — aligning their visual identity, digital experience, and venue collateral with a more contemporary, hospitality-focused direction.
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Developed during my time as Senior Designer at Arthaos, this identity for Ink Nurse combines earth-inspired visuals with raw, human details — reflecting the brand’s community-first values. I led the packaging rollout from concept to production, resulting in a cohesive system now stocked nationally in Chemist Warehouse.
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White Rabbit spotlighted women and LGBTQIA+ artists in Melbourne’s electronic scene. I elevated their Y2K-inspired look with custom 3D chrome typography and animated gradients — creating a bold, tactile identity for flyers and digital promos.
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This visual direction was developed and designed by me as part of an agency creative pitch.
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A cinematic nootropics brand built from the ground up — inspired by cult film and altered states. I was responsible for rolling out the chosen brand concept across identity, packaging, and digital, including supplier coordination and brand guidelines.
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While at Arthaos, I helped shape the visual direction for Darling, Shine! — a podcast known for raw, honest conversations. From concept development to brand guidelines and image retouching, the outcome was a warm, confident identity rolled out across artwork and digital platforms.
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